Day 4

Subject: What makes up your brand, [firstname]?

Hi [firstname],

Today I want to talk about the elements that make up your brand.

The first and most important one is authenticity.  As I said yesterday, trust and authority are very important.  So often in marketing things are contrived or exaggerated, but when it comes to your brand, people need to be reassured that you’re the real deal. It’s what gives your brand substance and makes it easy for other people to relate to you.
 
The next element is consistency.  You should have the same logo and username on all social media platforms.  That way people will know that you’re you, and won’t get you confused with anybody else with the same name.

Your expertise (what you’re good at) is a key part of your brand.  This is particularly important if you’re an entrepreneur.  Showcase any awards and recent accomplishments that your network and contacts might find interesting.  Keep things both recent and relevant, though.  Nobody cares if you won the spelling bee back in 7th grade!

You also have a point of view – everybody does.  While it’s a good idea to avoid anything contentious (religion, politics etc.) you should have an opinion on things that relate to your area of expertise.  Sure, some people will disagree with you, but if you try to please everybody, you’ll end up pleasing nobody.

Your back story is another key element to your personal brand.  We all have a past.  You’ll want to carefully edit and curate your back story to emphasize your expertise and experience.  People need to be reassured that you know what you’re talking about.

Finally, there’s your network.  It might sound counterintuitve, but your brand is about more than just you.  The people you associate with have a bearing on your brand, too.  Like they say: “birds of a feather flock together” so make sure that all the people in your network on Facebook and LinkedIn boost and support your brand instead of detract from it.

Warmly,

[Your Name]

PS. Something else that will boost your brand is my personal brand blueprint.  Grab your copy from [link to sales page].

