Day 7

Subject: [firstname]: Keep growing your brand

Hey [firstname]!

Even though your brand will mostly be formed online, it is an organic thing. It grows, changes and evolves over time.  Like any good gardener, you’ll want to tend, nourish and shape your brand as it grows.

Keep your brand under constant review, and adjust it to suit changes in circumstances.

Start by showcasing accomplishments.  If you win an award, let everybody know.  If you’ve just got a new job or landed a big, prestigious client, share the news with your network.

Be sure to get endorsements and testimonials from employers and clients.  People like to hire, hang out and do business with people who have a good reputation, so make sure the comments back up the claims you make about your brand.

Update content regularly.  Create and share information directly with the people who will get the most out of it. 

It’s a good idea to carry out an audit of what’s posted about you online from time to time and, just like at the beginning of the process, remove anything that tarnishes your brand.

Wow!  We’ve covered a lot of ground over the past week or so.  Let’s just recap:

We talked about why branding matters, and why entrepreneurs should pay particular attention to their branding.  We discussed the elements that make up your brand. We covered how to define your brand, get started with it and keep it growing.

But you know what? 

Within the confines of this short e-course I’ve only been able to scratch the surface of this fascinating subject.  There’s a whole bunch of stuff I just haven’t had time to tell you about – like [CHAPTER HEADING OF YOUR CHOICE HERE] and [CHAPTER HEADING OF YOUR CHOICE HERE] for example.  I cover it all (and more) in detail in my personal brand blueprint.  It’s still available, but I’ll be taking it down soon.  Grab your copy right now and start building your personal brand today. Here’s the link:  [link to sales page].

To your success!

[Your Name]
