Day 5

Subject: [firstname]: Here’s how to define your brand

Hey [firstname]!

Having read all my messages so far, you may now be thinking: Now I know the why and the wherefore, but how can I define my brand?

Read on, and all shall become clear!

When defining your brand the main question your need to answer is: Who are you?

This is where you create authenticity. Here is where you set yourself apart from all the other people called [firstname] out there.

What makes you unique? Everybody is, but what skills, talents, experiences etc. set you apart from the crowd?  This will be the core of your brand.

This is the point where many people go: Yes, but there’s nothing special about me.  I’m just a regular guy/gal.  While it may be true that there were 500 kids in your graduating class in high school, how many went on to the same college as you? Probably fewer than 100.  How many of them had the same major as you? Not many, I’ll bet. Had the same classes taught by the same professors? Fewer still. How many got exactly the same grades as you on all exams?  Hardly any. How many went to work at the same place as you? Maybe one or two. How many of those drove a green 2003 Mercury Cougar? Probably just you.

I could go on, but you get the picture!

Once you’ve figured out what makes you unique, then define your goals (both personal and professional) and how you’re working towards reaching them.

What do you want to be known for? This is how you’re going to put your brand to work.  Audit everything you’ve done so far, and discard any content that doesn’t fit the purpose.

Now define your audience.  You want to make sure to get your brand in front of the right people, so tailor your brand to make it appeal.

There you go.

Talk soon!

[Your Name]

PS. There’s still time to get my personal brand blueprint.  Here’s the link:  [link to sales page].

