Day 2

Subject: Why does personal branding matter, [firstname]?

Hi [firstname],

Today I want to talk about why personal branding matters.  A lot of people think that developing a personal brand is a waste of time.  Their attitude is: Who cares what people say about you.  You’d be disappointed if you realized how seldom it happens!

While it may be true that people probably don’t talk about you much behind your back, the times they DO talk about you are often crucial.

For example, let’s say you’re looking for a new job (like lots of people are nowadays), surely you’ll want your prospective employers to get a favorable impression of what you’re like and what you can do.  Oftentimes, when it comes to choosing between two equally qualified candidates, many employers will choose the candidate who is most likely to fit in with the workplace culture.  Someone who appears presentable for the interview, but away from the workplace is “off the wall” and holds prejudiced views might get passed over as a bit of a risk.

In the workplace, of course, it’s a good idea to make the effort to fit in and get on with coworkers. It's a given that other people at your workplace will check you out on social media; after all, curiosity is part of human nature. If they find something embarrassing you can be certain that somebody will bring it up at every opportunity.  Some people will do so with good humor, others will do so maliciously with a view to making your life a misery.  Your boss may also take your social media profile into account when considering you (or passing you over) for promotion.

Of course, you want your friends or prospective partner to get the right impression of the sort of person you are, so building a personal brand can also come in handy when dating or in other social situations.

Warmly,

[Your Name]

PS. I go into more details in my personal branding blueprint.  Find out all about it here: [link to sales page].
